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Catalyst
Crafting MVPs that ignite market success.
Volta Catalyst is the second stage in our residency program. For Catalyst Residents, our focus is on helping founders like you successfully reach two key milestones: Designing and then Developing a minimum viable product (MVP).
With a clear understanding of the problem you're solving, the target customers, and the market you're pursuing, our advisors will work closely with you to refine your product idea and distill it into an MVP you can get into the hands of your prospective customers.
Key Areas of Focus
Problem Hypothesis
Documenting Problem Hypothesis
We'll help you identify and document the assumptions you're making about the problem, target customers, and potential solution. This enables you to recognize the crucial aspects that need to be tested and validated.Market Research
Conducting Market Research
We'll guide you in building the skills necessary to research the market you're targeting, understand the alternative solutions available to your target customers, and define the segments of the market that your solution will aim to address.Early Adopter Funnel
Building an Early Adoptor Funnel
We'll support you in creating an early adopter funnel designed to attract and convert early adopters.Customer Discovery
Conducting Customer Discovery Interviews
We'll provide guidance on conducting customer discovery interviews with prospective customers, allowing you to gather valuable insights and feedback on your ideas.Analyze Results
Analyzing Interview Results
You'll learn to analyze the outcomes of customer conversations to refine your assumptions, focus on the most pressing problems.
Admission Requirements
- Startup should have moved past idea stage backed up with early customer signal.
- Startup should now be focused on heading into designing/developing an MVP to solve the identified problem.
- Startup founder is based in Atlantic Canada.
- Startup founder has agreed to meet with growth coach on 4-6 weekly cadence.
- Startup founder agrees to set KPIs using the Value Engine.